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Announcing The Three Rs Music Program Team

Today Music Canada is proud to announce the Managing Director, Program Administrator, Artist Ambassador Lead, and Advisory Committee for The Three Rs Music Program.

The program will provide equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools, increasing public engagement in support of music education, and connecting students’ learning experience to various aspects of Canada’s dynamic music industry.

Sarah Hashem – Managing Director

Managing Director Sarah Hashem joins The Three Rs Music Program with ten years of experience at Futurpreneur Canada, where she was instrumental growing the entrepreneurship organization at a regional and then national level. She has extensive experience in program development and expansion, partnership development and management, and fundraising. In 2016, Canadian Business Magazine named Hashem a Change Agent in their listing of the top “innovators, upstarts, renegades and geniuses who are reinventing the way Canada does business.”

Bradley Powell – Program Administrator

Program Administrator Bradley Powell brings an extensive musical background to The Three Rs Music Program. He previously worked as Executive Director of the chamber orchestra Pronto Musica and his management experience also includes The Juilliard School, Carnegie Hall, and Sesame Street. Powell began his career as a tenured clarinetist in the Saskatoon Symphony, and continues to apply that practical knowledge as an educator. He recently served as an adjudicator for the Los Angeles Philharmonic’s 2018 National Take A Stand Festival, which is centered around equitable access to music education, and wrote two case studies on music-for-social-inclusion programs in Latin America which will be published in a journal later this year. He was chosen as one of 30 changemakers in classical music for the 2017 cohort of the Global Leaders Program.

“Sarah Hashem and Bradley Powell’s experience in non-profit business development and music program administration perfectly complement the strategic goals of The Three Rs Music Program. I am thrilled to announce they have joined our team, and I look forward to more exciting announcements as we work towards securing equitable access to music education in Ontario.” – Amy Terrill, Executive Vice President, Music Canada
“Bradley and I are both very passionate about the important role of music education in our curriculum and the many developmental, social and cognitive benefits it delivers. Working with incredible partners like The Ontario Music Educators’ Association, the Office of the Fire Marshal, and the Ontario Professional Firefighters Association, we’re excited to remove one of the barriers for young Ontarians who want to pick up an instrument.” – Sarah Hashem, Managing Director, The Three Rs Music Program

Eon Sinclair – Artist Ambassador Lead

Sinclair is a JUNO Award-winning bassist, entrepreneur, philanthropist and a founding member of the Canadian band Bedouin Soundclash. He is a committed advocate for youth and the arts with a specific interest in music education. Through consistent touring, he has built an extensive network of internationally-renowned artists, a majority of whom are based in Ontario.

As Artist Ambassador Lead, Sinclair will engage musicians from Ontario’s diverse communities to represent the program and advocate for music education. Artist Ambassadors will be active in creating awareness of the program and driving instrument donations, as well as performing and speaking at school events.

“My personal journey in music is a testament to the power of rescuing underutilized instruments and reuniting them with students who want to play. I started playing bass guitar when, at age 13, I unearthed the bass my Dad bought and buried in the basement years before I was born. Refurbishing the bass and taking it into my Grade 7 music class set me on a life course that has led to a career making music, and now this chance to create similar opportunities for the youth of today and tomorrow.” – Eon Sinclair, Artist Ambassador Lead, The Three Rs Music Program

The Three Rs Music Program Advisory Committee

The Advisory Committee will provide guidance on development and execution of The Three Rs Music Program and will serve as an inclusive forum to give voice to diverse constituencies in the music and education industries to identify issues or matters of interest. It is intended to reflect the dynamic and vibrant nature of Ontario’s music community, with members passionate about music education in the province.

The Three Rs Music Program Advisory Committee is:

Helen Coker, representing the Coalition for Music Education and Canadian Music Educators’ Associatio

Helen is a board member of the Coalition for Music Education, the current president of the CMEA and a longtime member of the OMEA. She teaches strings and instrumental music at Woodstock Collegiate Institute after recently holding the position of Learning Coordinator for the Arts for the Thames Valley District School Board.

Ian Campeau, Indigenous Advocate

Ian, also known as DJ NDN, is the co-founder and former member the music group A Tribe Called Red. Ian is Ojibwe, Anishinaabe from the Nippissing First Nation. He’s currently a speaker and advocate who combines art with activism to speak up about issues ranging from racism to oppression and mental health.

Joe Ferrari, Sony Music Canada

Joe is the Director of A&R at Sony Music Entertainment where he has worked since 2011. Joe has been spearheading Sony Music’s efforts in outreach to Attawapiskat with Sony artists and other members of the team to bring musical instruments to the region, with the broader goal of helping to provide access to programming and tools to invigorate indigenous youth through the arts. He has also helped to spearhead a sustainable food project in the region with Growing North.

Kristy Fletcher, MusiCounts

Kristy is the Executive Director of MusiCounts. Prior to joining MusiCounts in 2016, Kristy spent 20 years with Maple Leaf Sports & Entertainment. During her tenure she was instrumental in forming the Maple Leafs’ charitable arm, The Leaf Fund, raising millions of dollars to support children’s charities in Ontario.

Laura Lee Matthie, representing the Ontario Music Educators’ Association

Laura Lee was recently named the MusiCounts Music Teacher of the Year 2018. She has been an active member of the OMEA board of directors since 2004 and is currently the Treasurer. Laura Lee teaches Instrumental Music and Guitar Music at Orillia Secondary School to grades 9-12, is the Band Leader and Chamber Ensemble Coordinator & Director.

Vanessa Adora, Warner Music Canada

Vanessa is the digital account representative at Warner Music where she works specifically with Spotify Canada. Her expertise is in music marketing and digital strategy. Prior to working at Warner Music, Vanessa taught piano and served as an accompanist at The Regent Park School of Music. With a Bachelor of Music from the University of Western Ontario, she is passionate about accessible arts programs for adolescents.

Garvia Bailey, Broadcaster and Arts Journalist

Garvia Bailey is an award winning broadcaster, writer, arts journalist, moderator and speaker.

The former CBC radio and TV arts journalist and former host of Good Morning Toronto on JazzFM 91, has devoted herself to exploring the diversity of the arts, great storytelling and exposing emerging talent. In her 10 years with the CBC, she served as the host of a variety of radio programs, including Big City Small World, Canada Live and Radio 2 Top 20, as a columnist for Metro Morning and as a contributor at, and CBC Television.

“I’m very proud to announce this talented team where Ontario’s music industry and music education community will converge and collaborate to bring a fresh and exciting experience for Ontario’s students. My sincere thanks go out to Helen, Ian, Joe, Kristy, Laura Lee, Vanessa and Garvia for volunteering their time and expertise to the success of the program.” – Sarah Hashem, Managing Director, The Three Rs Music Program.

The Three Rs Music Program prioritizes strengthening music education for underserved communities, particularly at-risk, Indigenous and other underrepresented communities.

To stay updated with the latest news from The Three Rs Music Program, including information on future community appeals and how schools can apply for instruments, please follow Music Canada Cares on Facebook.